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The End of Advertising As We Know It

http://www-03.ibm.com/industries/media/doc/content/resource/business/289...
Scanned by: Zora Styrian over 9 years ago
Study by IBM - Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges.
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trend, advertising, onlineadvertising

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